Ford Gets A Better Grip On Fuel-Saving Tire Tech

Ford has long been developing engines, transmissions, and other technologies that help consumers save money at the pump. But these improvements aren’t limited to the powertrain. Ford is also a proponent of specially engineered, low-rolling-resistance tires designed to further improve the fuel economy of its cars and crossovers. All four of Ford’s industry-leading 40-plus-mpg cars – Fiesta SFE, Focus SFE, Fusion Hybrid and Lincoln MKZ Hybrid – come fitted with these special, fuel-saving tires. These low-rolling-resistance tires have the ability to improve fuel economy by up to 2 mpg. “Tire technology, pressures and wear can make a big difference to a vehicle’s fuel economy, so Ford is working closely with leading tire companies to optimize performance with low-rolling-resistance tires,” said David Rohweder, global chief engineer for Tire and Wheel Engineering. Ford’s tire team is actively researching new tire compounds and working with suppliers and tire companies to bring more fuel-efficient tires to market faster. Ford is even researching material found in athletic shoes to see if there is potential for automotive application. With Ford’s commitment to delivering more competitive fuel economy with every new product, Ford is also driving innovation. EcoBoost engines and PowerShift transmissions are just part of the equation. The Blue Oval is also committed to improving efficiency without sacrificing performance, capability or driving fun. “Ford is leading the drive for innovation in fuel economy, and one mechanism to do that is through our research program on advanced tire technologies,” said Dr. Cynthia Flanigan, group leader for materials research. “Our goal is to anticipate, innovate and incorporate technologies and materials to make Ford a leader in fuel economy and to help deliver superior low-rolling-resistance tires to customers faster than anyone else.”