Strategic Vision: Ford Fusion, F-250/F-350 are quality leaders; Ford offers green-living home makeover; Ford futurist helping redefine creativity in industry; Love on the Road in the all-new Fusion
Final ‘Random Acts of Fusion’ combines fun, philanthropy; C-MAX Energi qualifies for California carpool lane; Ford Super Duty raises the bar, again; Ford Racing Raptor Assault offers hands-on off-road driving
EcoBoost is a breakthrough for Ford; Fusion Hybrid Titanium blends fuel efficiency with premium amenities; Pulp function: Ford and Weyerhaeuser collaborate; Ford Warriors in Pink debuts survivor documentary; Ford reaffirms Texas ties with 2013 F-150 King Ranch; With best-in-class capability and sales leadership, F-150 owns work
Survey: Americans opt for greener goods; NASCAR drivers put the ‘eco’ in EcoBoost; Flat Rock, new U.S. production home of 2013 Fusion to bring 1,200 jobs; Ford SYNC AppLink lets baseball fans follow the pennant races; Dates.fm wins second Ford SYNC AppLink Developer Challenge; Global Week of Caring draws 10,000 employees for Ford Volunteer Corps blitz
Lincoln is coming to China, bringing its rich heritage and a unique alternative to the evolving luxury car customers in one of the world’s most important auto markets.
The all-new 2013 Ford Fusion Titanium, which will serve as official pace car of Ford Championship Weekend at Homestead-Miami Speedway, will drive off the race track and into the driveway of one lucky fan thanks to a combined effort between Ford and Sprint.
Fashion has made a comeback. The days of apathetic aesthetics in favor of products that simply function are over. The trend now is to have it all – style, function and an affordable price. This is true in the design areas of all industries, especially two that have recently been in particular symmetry: automotive and fashion.
Ford doesn’t have to worry about whether the cabin in the all-new 2013 Fusion is going to be able to satisfy hundreds of thousands of customers each year, since the company already knows that it satisfies RUTH—the automaker’s Robotized Unit for Tactility and Haptics. RUTH is essentially a large, multi-jointed robotic arm that was created to push and prod at a vehicle’s interior trim and switch gear, as well as help quantify interior comfort levels. “Thanks to the data provided by RUTH, we can be sure the customer who buys a car like Fusion will experience the same type of quality they might feel if they were to buy a high-end luxury car,” according to Eileen Franco, a Ford craftsmanship supervisor. “I might be biased, but RUTH isn’t. We know the steering wheel and the armrest softness in Fusion are the best in the world.” Ford is the only automaker in North America relying on this technology, which will be used in more and more of the Blue Oval’s new products to help bring premium ownership environments to more and more new owners. “We are going further for our customers by more accurately and quickly assessing our products’ performance,” added Franko. “RUTH simulates the motor skills of a real person, allowing us to get precise measurements that explain what the customer wants. Engineers can take the findings and implement them. As a result, when customers sit in an affordable car like Fusion, they’ll feel instantly like they’re in a high-end ride.”
A robot with feelings: RUTH helps to perfect Ford quality; Ford has its eye on the ball; Ford makes experiencing the all-new Escape a charitable endeavor; Early Ford Focus Electric customer retraces historic road trip
Ford delivers fresh products, record number of 40-MPG+ vehicles; ‘Random Acts of Fusion’ launches; Ford developing new technologies to help ease stress behind the wheel; Ford Research working on system to help drivers manage workload; Ford sets truck standard again with new F-150 Limited; Ford Raptor redefines factory off-road truck; Mustang Customizer updated for 2013 with chance to win dream Mustang